The LFA is delivered by a wide range of individuals and organisations. For some of you, this might be the first time you need a system for managing ticketing to your events. This guide helps walk you through how booking LFA events works on the LFA website and the process of setting up your very own booking link, should you need it.
On this page you can find information on:
1. How LFA events are booked
2. Which booking platforms can be used
3. Setting up an Eventbrite booking link
4. Managing an Eventbrite booking link
Understanding how LFA events are booked
In 2024, we introduced ‘LFA Attendee’ accounts, where individuals can create their very own account on the LFA website to save their favourite events, book tickets and create their own bespoke Festival plan using our itinerary feature.
To book onto LFA events, individuals need to have an LFA Attendee account. Once they’ve registered and are logged in, they then have access to save all their favourite activity to their account and access the booking links for ticketed events. From this they can create their very own LFA Itinerary. You can create your very own Itinerary in your account too!
If your event is drop in, you do not need to worry about this next section. But if your event requires a ticket, please read on.
Which booking platforms can be used
Even if your event is free, it’s often a good idea to ask that attendees RSVP for your event using a ticketing system. This allows you to communicate with your audience before the event, as well as send them reminders, follow-ups, ask them to submit questions, and so on. It should also give you an idea of the number of people you might expect at your event and provide an easy platform for feedback post event. For some digital events, asking for RSVPs can be a way to help secure your meetings, as you can provide the link only to those that have registered rather than providing an open link online.
We want to make it as easy as possible for you to understand who and how many people are coming to your event. Therefore, you are welcome to use whichever preferred platform you’d like for your LFA event booking – whether this Eventbrite, or your own organisations system.
However, for those starting out with events, we recommend Eventbrite.
Eventbrite is free to use for free events. For events where you need to sell tickets Eventbrite charges a small fee based on a fixed charge and a percentage. You can choose to absorb this cost into your tickets price or pass it on to the person booking. Either way you’ll know how much you’ll receive for each ticket.
If you have never used Eventbrite, the details below should help you create an account and your first event.
If you’re event happens over multiple dates, you might like this Eventbrite guide here.
Setting up an Eventbrite booking link
1. Firstly, hear to the Eventbrite website hereand click on the button in the top right marked ‘Create Event’.
Once you have entered the required information about yourself (email, name and password), click ‘Sign up’.
Note:
If you haven’t used Eventbrite before, you will need to create an account by clicking ‘Get Started’.
2. When you reach the next page, you will have with two options for creating your event. We recommend using the second option: ‘Build it myself’
3. Once you click on this option, you will then need to fill out the relevant details about your event.
Note: The information you provide here needs to correspond exactly with the information that is on your LFA page, you can simply copy the text across from your LFA listing. If you make any subsequent changes to your LFA page – you must also make the relevant changes to your Eventbrite page.
4. Next you can add an image. These needs to be the same as that seen on the LFA event entry.
5. Next you will need to confirm the number and type of tickets you want available for your event.
Note:
Again, think about potential dropout rates and consider how many tickets you want to make available to ensure your venue is full. For many free events it’s important to recognise that’s there will likely to be a dropout rate. For this reason, we often recommend that you slightly overbook free events to ensure the venue reaches its capacity. That means setting the number of tickets available above the capacity of the venue. Please speak to us about overbooking if you’d like advice on the potential dropout rate.
6. Next you can select whether you would like your event to be free, or have an admission price.
If there is a cost, you will need to add the prices, and dates of when the tickets will be on sale.
Then click save. You will then see your specified ticket type and can click the publish button at the bottom of the page.
Note:
Please make sure to set this date for the programme launch in May 2025.This means tickets don’t sell out before we launch the programme.
7. You can then find the link to your event by pressing the ‘View’ button.
This is the link you should copy into the booking section on the LFA website.
8. Well done, you’ve completed your event booking page!
Managing an Eventbrite booking link
9. After your tickets have gone live in May and our programme has launched, you will be able to see your event and any relevant reports on your dashboard page.
Here you can see how many tickets have been sold already, and whether more noise is needed around your event or whether a second event is needed as the first has sold out!
If you’re event has sold out, make sure to update the team, so we can mark your event as sold out on the LFA website.